As marketers in today’s digital landscape, we find a constant ebb and flow of changes that impact this ever growing and developing industry.
It is therefore of great importance to remain present and ‘plugged-in’, while moving with these changes and making micro adjustments to accommodate its overpowering rhythm.
We are therefore proud of our renewed membership status at the Interactive Advertising Bureau of South Africa, a non-profit association that facilitates just this necessity.
The IAB is a recognised leader in developing the growth of the digital advertising industry. Through the establishment of best practices and industry standard, and the provision of extensive research, guidance, and education for brands, the IAB seeks to ensure that the future of digital not only flourishes, but also remains sustainable. As members, we are given the platform to network with other businesses even outside of our own specialised field, and therefore broaden our horizons. Happy to be onboard!