COVID-19 has been the catalyst for irrevocable
systemic consumer behavioural change.

Just like this global pandemic has systemically spread and is affecting our lives, our economy, and the very social fabric that society is built on, so also our behaviour as citizens and as consumers will be irrevocably changed forever.

Every person has a system — a routine, a habit, or a set of behaviours that we habitually follow. In the face of the pandemic, we’re being forced to change our systems!

One of the key realisations we are all busy making, is that we can still access three core things that are fundamental to our daily existence. These three things are rooted in having access to the following:

  1. People
  2. Trade
  3. Income

Through a combination of utilising the internet and the use of digital technologies, we can access all three of these things quite easily.


We are a social species. We need human interaction. The pandemic has not changed this. We’re communicating with our friends, family, and colleagues around the world regardless of geography. We are utilising technologies like Zoom, MS Teams, Skype, FaceTime, WhatsApp and Google Hangouts, to mention a few. Who knew it would be so easy to maintain critical social interaction and nurture emotional bonds during this lockdown? We can all go quite far in isolation as long as we see someone else’s face and hear their voice. It seems The Jetsons were right about the importance of video calling in the future. Proximity truly has become obsolete.


We can shop for almost anything online these days and get it delivered to our doorstep. Sure, we’re being limited to only essential services during the South African lockdown, but the proverbial eCommerce penny has most certainly dropped (pun intended). Consumers are only going to use online means of buying and selling products and services more and more. This is being driven by an increase in consumer confidence in purchasing online, the convenience factor, trust in online payment security, and  continuous improvements in technology and e-tail logistics solutions.


Who knew you could actually make money while sitting at home? Businesses who are agile enough to transform and embrace digital during these difficult times are the ones who are going to come out of this pandemic stronger and own the lion share of their respective markets. It has also become clear that dynamic companies with good leadership and strong cultures do not need their employees to spend most of their waking lives stuck in traffic en-route to brick-and-mortar office buildings to fulfil tasks that could have been done remotely, more efficiently and with a higher level of productivity. This new world of transient, remote workers, all working from their virtual offices are creating new and exciting opportunities for individuals and industries alike through alternative ways of generating income.

When everything is uncertain,
everything that is important
becomes crystal clear.

It is becoming clearer every day that when all this is over, we won’t go back to how things were, but let’s rather step forward and embrace the fact that the future is undeniable now.

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Limbik Media is a specialist digital performance marketing agency based in the Cape Winelands. Clients span across multiple industry sectors, including finance, fintech, ISP, hospitality, property, retail and travel. Geographically, Limbik Media services clients in South Africa & Sub-Saharan Africa. Limbik Media’s mantra is to decomplexify marketing in the digital era, by offering sophisticated simplicity.

Read more about Limbik Media’s service offering and product suite on our website:

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